Meet the Founders of Swiss Precision Active

Leslie Dotson

Co-founder and CEO

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Leslie Dotson is a designer, innovator, technology, and marketing executive with almost 30 years of experience. He is an award-winning product designer for the #1 selling backpacks and carrying cases in the world. He has an excellent track record in the worldwide consumer/OEM markets with such companies as Seiko, Epson, Simple Technology, Targus, SwissArmy/Wenger, HP, Dell, Lenovo, and Logitech. He has invented and/or developed over 500 products and won the Good Design award in 2007 and 2008 for the SwissGear Mouse design. In 2010 he won the Editor’s Choice award for the ChillCase. Les is co-founder of Swissdigital USA and also Head of Accessories Design for Ring.

Rob Steven Williams

Co-founder and President

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With nearly three decades of marketing acumen under his belt, Rob Steven Williams is a seasoned architect of customer-centric programs, deftly balancing creativity, data-driven insights, and compelling narratives. At Swiss Precision, Rob translates strategic visions into tangible results, aligning his expertise in brand management, technology, and business development with the company's KPI-driven goals.

Demonstrating a unique aptitude for enterprise-level business development, Rob is adept at building relationships with high-profile clients, influencers, and businesses, spanning diverse industries and cultures. His portfolio boasts collaborations with innovative startups and established giants such as HP, Panasonic, Twitch, Sony Pictures, and Nestle, to name just a few.

In his current role at Swiss Precision, Rob navigates the company's day-to-day operations with a focus on developing and implementing global marketing plans. From branding to e-commerce, Rob's hands-on approach drives all aspects of marketing strategy, anchored by robust research, strategic messaging, and channel selection. Known for his excellent communication skills and analytical mindset, Rob fosters collaborative environments within complex value chains.

Additionally, as a Co-Founder of PopTech Studio and Head of Marketing at Corelis Inc., Rob leverages his entrepreneurial spirit and marketing prowess, further exemplifying his commitment to driving business growth and innovation.